Technology: A User Friendly for Students

Technology has transformed the society leaving people with no choice but to conform to the constant innovations and learn to rely on what the technology has to offer. The advent of the twenty first century has gone to a lot of discoveries and innovations that require the people to increase the living standards in a society that is rapidly and constantly changing. Today, technology is even requiring a higher quality of education (Clark, Sanders, & Stammen, 1997).Apparently, the existence of technology gives people countless benefits to make lives more convenient. Students nowadays have been fortunate for having an advanced technology to be used for education purposes. Even though the society blames technology for the way it molds the young generation through the gadgets and modes of communication that give them independence, the advantages that these young people acquire from technology are evident.Technology helps the students to communicate well and immediately get and receive infor mation they needed for their studies. Moreover, technology makes easy transactions of the students inside and outside the schools. On the other hand, the idea of bringing technology outside the classrooms can be frightening because students always tend to look only at the benefits and convenience that it gives to the users. However, this may also open another opportunity to the young generation in attaining the real picture of the technological world.Technology does not always bring negative impacts because the students still benefit from the newly-innovated products in the society. The online libraries, internet messaging, and word processing are just few of the benefits that students learn and enjoy through the use of technology. Proper teaching of faculty about the right usage and limited exposure of students to technological gadgets can make technology user friendly and beneficial for the young adults. Apparently, the extent of beneficial relationship between technology and user s does not depend on how many gadgets a student has and how much he or she knows using them but having enough knowledge about technology and how to use them in proper ways can serve as the measurement of how these gadgets become friendly to its users.ReferenceClark, V. L. Sanders, G. F. & Stammen, R. M. (1997). Building a User Friendly Environment: The Challenge of Tecnology in Higher Education. Retrieved December 3, 2008, from http://www.kon.org/archives/forum/11-1/clark.html

Graduate level

There are a number of distinctive HER policies and procedures which elevate DEW as a preferred employer by employees. DEW has several mentoring programs which support the development and training of new staff. The programs are an Important way to engage new hires into the DEW culture, and this could be their first professional job out of college (Trademarks Animation, n. D. ). In a 2010 interview, Trademarks Animation's Head of HER is Daniel Sweethearts stated, â€Å"In a rapidly growing environment, that can be difficult for a new person to grasp because it can all be overwhelming† (Burns & Sweethearts, 2010).The Animation film industry Is a complex business with a lot of â€Å"moving† parts. DEW flimflamming Is a timely and expensive undertaking which starts with someone's Idea and storyboards (Wolff, 2003). This production will involve many people who steer the process?from the in- house staff, freelance writers, technology, and their reference library of other work. The animated production process, creating storyboards, writing and revising scripts, drafting artwork, character creation, for a â€Å"full-length feature film can take approximately three to four years† (Trademarks Animation, 2011).This extensive recess also employs â€Å"small collaborative teams that are responsible for preparing storyline and ideas for the initial stages of development† (Trademarks Animation, 2011). During these intense early stages of a project new hires are placed in mentoring initiative program. Mentoring supports the overall project while also providing direction to the newest staff members. Thus, â€Å"ensuring that ideas follow the best creative path within a desired budget and schedule parameters† (Trademarks Animation, 2011).The first 90 days are In orientation, but afterwards new employees are trained on the DEW â€Å"proprietary software† and attend â€Å"welcome session hosted by CEO Jeffrey Guttenberg† (Henchman, 2 01 AAA). There are many different mentoring programs at DEW. These programs primarily focus on recruitment of mid-level talent, new college graduates, entry level professionals, and the highly specialized (Trademarks Animation, n. D. ). All of the DEW mentoring programs pair the new hire with an experienced staff member.The Henchman (AAA) article, discusses a recent graduate In the DEW mentoring program. The trainee Is a Visual Artist, named Each Glenn, and Is coming up on the end of his training (AAA). Henchman (AAA) continues describing, the Visual Artist's downtime allowed him to be able to help his mentor, who was having difficulties on a â€Å"snowball† scene (AAA). The mentor asked for suggestions, and the trainee had a chance to learn more about the scene while helping (Henchman, AAA).The trainee Each, explained, â€Å"I'd show him what I'd come up with, and he'd show me what he had been doing. So we Just kept that process up, and coming over to each other's desk and showing the progress we had until we merged these little effects into the snowball† (Henchman, AAA). Mentoring examples like this show how there is a great opportunity for learning from both the trainee and the mentor. This also levels the playing field and allows the trainee to feel they are a â€Å"peer† with equal status.There are mentoring programs that DEW uses to recruit entry level graduates and then pair them with the seasoned employees. One of the mentoring programs Is scouts potential new talent in â€Å"Art/illustration, Design, Character Animation, Computer Graphics, and Media Studies graduates from colleges and universities around the globe† (Trademarks Animation, n. D. ). In addition to the scouting, they also offer training programs and coaching for these entry level positions. DEW also offers in-house digital training and artistic development training programs available for all employees.There is another outreach mentoring program for entry level professionals and recent college graduates referred to as the â€Å"Challenges/ Initiatives† that select new hire to participate in one of four (4) different programs; The Story Initiative Program, Character FIX Initiative, FIX Challenge, and Character AD Challenge (Trademarks Animation, n. D. ). These four mentoring programs offer a broad range f topics and discussions on; how an animated film pipeline is organized, the principles of animation, interpreting character designs, and how to incorporate them into the animation process.Each of these training program initiatives supports the trainees learning in the specific areas chosen. The program's training objectives are implemented over the first 90 to 180 days, depending on the program. The mentor programs pair a trainee with a seasoned and specialized mentor. The trainee has to perform duties in a simulated training environment. The training environment is identical but separate from the real projects that the mentor is on. The mentor observes the trainees activity, and the decisions made. The environment is parallel where the trainee can experience the same challenges as the mentor.The trainee has to use their independent Judgment and their skills Just as they would have to if working on the actual project. This trainee environment provides these rich opportunities, which are â€Å"Critical to the success and learning new and potentially foreign concepts, but also the ability to work within a production team environment and seek advice from experts (Trademarks Animation, n. D. ). In addition, this is all appending in a training environment, so there is more flexibility and time to discuss situations where the trainee wants clarification.Additional concepts discussed include key ideas important to the deformation process, programming procedural controls, and techniques to successfully present ideas and results to both creative and technical audiences (Trademarks, 2014). Data's mentoring program seems to go beyond the entry-level and middle staff to the higher levels of the executive suite. Several DEW female executives served on a panel. The ladies' group was called the Bay Area Women in Film & Media, and the event was at Trademarks. All women panel of DEW executives discussed workplace culture and described how it was to work in a male dominated field.Each executive description of Data's culture was supportive, fun, rewarding, and better than other studios they had worked. There was one unidentified executive who was speaking about being a woman in DEW â€Å"Mans world† and she enjoyed working with the men, and it was special to work with Spielberg (Cited). Implications Trademarks Animation's Head of HER is Daniel Sweethearts, and his team performs mid-project reviews and boasts a 97% retention rate (Henchman, Bibb). After 90 says the employee is brought in for a meeting with HER to discuss â€Å"best practices,† experiences elsewhere† (Henchman, Bibb).This HER practice of meeting face to face after 90 days for their feedback, can help improve nonbinding, and also relays an important message to the employee. The new employee has a forum for two-way communications and a valued as a new member of the team. This communication forum is important as it is early in their DEW career and will likely set the tone. DEW provides resources for new staff to engage and to better get acclimated. There are also employee training programs to help increase employee knowledge base.For the technologists, they have established in-house digital training and artistic development training programs. In order to recruit and retain talented creative and technical personnel, they have established relationships with the top animation schools and industry trade organizations (Trademarks, n. D. ). Sweethearts, describes how the mentoring at DEW can forge a â€Å"tribal connection† between the new hire and the veteran, when it is done early in the menthe's em ployment (Henchman, Bibb). This employee investment at all staffing levels is a way for employers to demonstrate their support of the employees.Experts agree; companies must make their employees feel engaged and help them feel like they are performing meaningful work (Rickets, 2008). It seems employees are â€Å"sensitive† and will â€Å"react† positively or not positively according to the treatment they perceive their employer gives them. Corporate HER consulting expert explains, â€Å"If an organization does not make conscious efforts to not only onboard new team members, but also to create cultural moments that give them an experience?not Just the language?of the vision, then it is very difficult for them to feel bonded† (Elliot, 2013).It can be seen how Trademarks Animation integrates the experience of their seasoned mentors to train new staff. They also are able to recruit and retain employees, with their â€Å"established relationships with the top animat ion schools and industry trade groups† (Trademarks Animation Form ASK, 2011). From Straightness's discussion, part of the importance of mentoring the newest staff is to help them understand and learn Data's culture and also to coach them in handling projects. He also mentions, â€Å"many of these individuals will go on to be leaders within DEW while others may go on to be leaders in the Animation Industry' (Henchman, Bibb).Sweethearts says, â€Å"We hire so many experienced people that we get lots of interesting ideas from other companies,† and add, â€Å"we hire a good number of recent graduates, so we get fresh eyes†(Henchman, Bibb). The resources that DEW puts into training new hires and pairing them with senior level employee shows they want to invest in their staff. This type of investing in staff with mentoring programs, training programs, and two way communication can be plenty reasons they are a â€Å"great place to work,† and other companies can learn to invest in staff development an result in ordainment.Properly training staff will initially require more resources, manpower, and management coordination, but in the long run the company outperforms the competition. Research supports the idea that those companies that outperform their competition have also retained their most talented employees (Fuller, Gerhard & Scott, 2003). This further adds to the point that DEW is investing in their team with mentoring programs, training, and executive mentoring. This is a lesson worth learning for any CEO looking to increase the bottom line and provide Job

Base Multiplier Approach to Money Supply

Base Multiplier Approach to Money Supply Traditionally, it has been shown controversially that money supply is determined using the base multiplier approach. ‘The multiplier model of the money supply, originally developed by Brunner (1961) and Brunner and Meltzer (1964) has become the standard model to explain how the policy actions of the Central Bank influence the money stock’   [1] . However, there is more than sufficient evidence to suggest that monetary authorities do not determine the money supply and that the flow of funds approach makes more sense. Consequently, I will compare and contrast the base multiplier and the flow of funds approaches to the determination of money supply and determine which occurs in reality in view of the present economic climate. Under the base multiplier approach, the monetary authority (Bank of England) ‘sets the size of the monetary base, which in turn determines the stock of broad money as a multiple of the base’.   [2]   This process is described below: Ms = Cp + Dc (Equation 1) In the equation above, Ms refers to the broad money supply, Cp refers to private sector (excluding banks) notes and coins and Dc refers to bank deposits. The next equation is for the monetary base (B) is as follows: B = Cb + Db + Cp (Equation 2) In Equation 2, Cb refers to banks’ notes and coins while Db refers to deposits with the Bank of England. Both combined they can be called reserves R and can be substituted into the equation above to form Equation 3. B = R + Cp (Equation 3) The quantity of money can now be expressed as a multiple of the base as follows:   [3]    (Equation 4) The next stage is to divide through by bank deposits to obtain the Equation 5 as follows: If = ÃŽÂ ± and = ÃŽÂ ², then the equation above becomes Equation 6 below: The symbol ÃŽÂ ± is the private sector’s cash ratio, while ÃŽÂ ² represents bank reserves. Under the multiplier approach the money supply equation is then obtained by multiplying both sid es of the equation with the monetary base B. Therefore, Equation 7 becomes: The rationale behind this is that assuming ÃŽÂ ± and ÃŽÂ ² are fixed or stable, the money supply is ‘a multiple of the monetary base and can change only at the discretion of the authorities since the base consists entirely of central bank liabilities. The Flow of Funds approach says that money supplied is determined by open market operations. It presents the opposite view to the multiplier approach as those in favor believe that other factors determine the supply of money, not monetary authorities or policymakers, it looks at the demand for money not just the supply side. They also believe that banks are able to obtain reserves from central banks as required and are not a constraint. Under this approach credit or loans credit by the private sector create deposits and not the other way round as put forward by the base multiplier approach. The flow of funds model of money supply determination is as follows: Ms = Cp + Dc, the same definition of broad money supply as was used in the base multiplier approach (Equation 8) The next equation focuses on the changes in money supply, i.e:

GARMIN Essay Example | Topics and Well Written Essays - 1500 words

GARMIN - Essay Example Sales volume and high levels of customer demand point toward Garmin’s strengths in the GPS marketplace. In 2007, Garmin company announced that 75 cents per share dividends would be included for investors as a reward for the company’s sales performance (Hough, 2008). Garmin has only recently paid dividends after being in business for 20 years, which indicates sizeable growth in sales which can likely be attributed to consumer satisfaction regarding the product. One of the main strengths of a company is its ability to lure investors and use stock equities to boost capital. Garmin’s ability to pay handsome dividends and the company’s commitment to investor relations represent the firm’s largest strengths. Additionally, Garmin has recently signed a six-year agreement with NAVTEQ, the digital map supplier responsible for the majority of Garmin’s electronic GPS routes (Annual Report). NAVTEQ will continue to provide map assistance and upgrades, allowing the company to maintain focus on its brand and remain a leader in effective and accurate GPS technologies. The company’s main weakness is an external issue involving the current economic climate across the United States. Consumer wealth is diminishing and it is relatively common knowledge that customers are scaling back on purchases in order to sustain a quality lifestyle. This change is most noticeable with Garmin’s stock price shift from nearly $100 to $19 in 2008 (Hough). The majority of Garmin’s products are designed for the consumer rather than on a B2B model (business-to-business) which creates a situation in which the company must understand its consumer and create products which will be in high demand in difficult economic climates. Garmin’s main opportunity lies in marketing and its ability to create effective sales and marketing promotions to build brand loyalty. With such a high volume of competition in the GPS market, Garmin

Education Platform and Learning Theory Assignment

Education Platform and Learning Theory - Assignment Example Often memory is fallible and hugely unreliable upon first encounter with information and the importance of continuous and repeated study and practice to enhance memory of content can never be over emphasized. This makes exercise a principle of learning, core in daily undertakings with students. In his book, Thorndike mentions the principle of exercise and states that, that which is often repeated and revised is remembered best and I strongly agree. Primacy also, as a law of learning insists that the state of being first creates a strong impression in that the first experience a learner has with a particular subject matter often sticks and has therefore to be positive and form basis of what is to follow. For example, unlearning and retracting a wrong first impression can be difficult and confusing to the students and may even put the teacher’s mastery of subject to question; a situation that must be avoided (Thorndike and Gates, 1929). ... Greater freedom on the other hand means greater advancement and often stimulates personal responsibility. An Ideal Educator As stated in Guthrie’s Encyclopedia of Education, an ideal educator, above all else, must have adequate, if not thorough, knowledge and command of content, subject and curriculum of study. This also involves diverse knowledge on related subjects and any questions that may arise from the students, relevant or not, should be handled with relative ease and competence. An ideal educator must be one who loves to read and remain ever abreast with the subject; constantly updating themselves (Guthrie, 2003). He/ she ought also to be patient as students have different abilities and the slow ones may have as much or even more desire to learn as the skilled. An ideal educator should have integrity and be a good role model for the students. This ranges from good, decent, and neat dressing to strong rapport with students and fellow educators, good tone, friendly and a n appropriate sense of humor. They should be fair and not appearing to favor anyone, engaging, interactive, listening and able to drive the students toward more creative and critical thinking. Good oral and writing skill together with self confidence as such from facial expressions and a positive attitude are critical too and are a major plus (Guthrie, 2003). Ideal Education Work Environment A suitable educational environment would be one that makes me, fellow employees as well as students feel good about coming to work and study and at ease and peace with the students, teachers and auxiliary staff across the board. This promotes a sense of community

The Role of Formal Devices in the Poetry of Marianne Moore Essay

The Role of Formal Devices in the Poetry of Marianne Moore - Essay Example She was not merely satisfied with examination issues that other artists were. She collected inspiration from sketches, drawings, sculpture and photographs. She found a wealth of creative energy in normal American life, industry, and the natural varied landscape found in United States. Moore also explore gender and equality issues, which were both risky and subjected her to criticism. Her passion for creating and relating striking visual images is demonstrated in all of her poetry. Moore approach also utilized classical rigid structure. She would create a poem that visually looked like free verse. However, the internal rhyme scheme revealed rigid structure and attention to detail. "Poetry" by Moore references her dislike for critics because of their treatment for her as a young poet. She makes fun of them in the poem. She comments that critics are unnatural creates like the swan intentional stops itself from holding back what comes down the stream. The critic becomes irritated when he reads her words, like a horse that feels a flea"; like him-like "all of us"-the swan does "not admire what / [it] cannot understand," and wants nothing to do with what the poet has to offer. This poem is obviously personal and regardless of Moore choice of formal devices, the poetry is not contrived and related unresolved emotions over rejection and insult (Slatin 15). "The Steeple-Jack" by

Flight Center Essay Example | Topics and Well Written Essays - 1500 words

Flight Center - Essay Example An agency seeks out rates from these suppliers which can be hotels, resorts, airline companies, car rentals and the like, then consolidates it into one package packed with some sight-seeing trips to tourist attractions then sells it to the possible consumers. The Federation of Tour Operators (2006) views the role of travel agents as giving advises and sells bookings. This has always been the way of Flight Centre, incorporating its aim to provide â€Å"value-for-money travel† and offer ‘unbeatable passion and experience, going the extra mile to ensure clients get the best trip at the best price’ (Superbrands 2010). As Flight Centre’s tag-line goes, â€Å"unbeatable†, if another travel provider would give a quotation of rates, Flight Centre will also give their own rate which would be hard to beat because of their price, quality, passion and extensive experience in the travel field. Just like any other business, Flight Centre started their venture eigh t years after Top-Deck, UK based bus company started its operation in 1973; they initially gained success because of providing cheap rates. In nine years time, Turner opened retail stores in United Kingdom, New Zealand and United States of America. Because of what was then a world-wide crisis, the Gulf War, the stores experienced temporary closure but was then reopened after a couple of years. The company also expanded its services to South Africa and Canada, which paved the way for it to conquer a world-wide market. The strength of business establishment outweighs the weaknesses and creates the reason why establishment weathers the changes in the needs and wants of the dynamic world of travel and tourism. As for Flight Centre, there are various aspects why they are experiencing the success envied by others. The company philosophy of volume of margin, the way they create their product with utmost passion and dedication, their well maintained reputation of having an inclination of lo w-cost travel with value-for-money, their credentials which have been given recognitions and citations by other entities, the continuous pledge for corporate social governance of giving something back to the people, their ingenuity in their marketing campaigns, the way management supports its employees and the work atmosphere are among the countless reasons why they managed to stay on top. There are a lot of sources for a travel agency’s income, from commissions, profit margins, incentives, and auxiliary services like documentations and visa processing. The first two are among the primary source of income. Flight Centre proved itself to be different than the rest; the traveller’s volumes were their driving force to stay on top of all the travel providers in the business. The importance of the number of people they give their services over the profit that they will be making indeed set foot a birth-mark for low-cost travel. They settle for more customers at a lower cost than few customers for a high cost. The success of Flight Centre can be credited to the way the company does its products. They maintained a sense of focus; doing what they do best without being too innovative. There are those who would like to set anew, and there are a few who would take advantage for what they know best, the exact philosophy evolving around this high-ranked company. Turner (2006) stated that, ‘

Wine marketing Essay Example | Topics and Well Written Essays - 3250 words

Wine marketing - Essay Example This report mainly focuses on the online trend of wine retail marketing which are growing with the emergent of new technologies and sophisticated techniques over the internet network. With more technological development day by day online e-commerce system can generate a great prospect for online wine retail business ventures. Online Wine Retail Business Online wine retail business is growing fast with technological inventions. There are various advantages for starting a retail business online. Due to the cost cut as there is no physical space for the shop or floor staffs or other rents in the business process the online retailer will be able to offer products at a very low cost than the competitors who are retailing from shops physically in different shops and supermarkets. In online retailing the customer have the choice sit back comfortably at home and place their order for wines without any hassle of travelling. With this growing demand from the customers the online wine retailing business venture can be very effective way for any company to grab the market share. Through online retailing the company can have a wider reach to the customers worldwide and can increase their sale but on the other hand there are certain drawbacks also for online wine retailing like customers are not able to get a tangible product in their hand which is not preferred by many customers and since there are no direct contact with the customer face to face it’s not possible for the company to convince them to generate the lead (Aerator for Wine, 2011). Products and Services Offered Online wine store can quickly transform the visitors of the website into customers if they find the products and services interesting enough and relevant to their needs. Online wine retailer will have to offer wines of different brands for every need of the customers. Different wines ranging from red wines, sparkling, valentine, white wine, champagne and various others should be available online wit h their detailed information. The company should update information of the website regularly so as to understand the stock available for the products and will also give the customer an image about the popularity of the website. The company can offer discount count coupons on different occasions for their loyal customers and can also start the service of membership card to avail various benefits from the company. The company should also send e-mail notification to the customers to make them aware about their offers and products. Market Analysis Market Segmentation Market segmentation is the strategy by which the company divides the market and target a specific group of customers for a particular product. Porter’s Generic model is a very useful tool for analyzing the market and selects the possible route for entering into the market. Figure 1: Porter's Generic Model (Source: Kreitner, 2008, p. 184) Cost Leadership Cost leadership strategy is used to penetrate the market in a co mpetitive environment by keeping the price low from others. Price sensitive customers are often attracted by this type of strategy. Differentiation Strategy Differentiating the product from the competitors’ product is another strategy used by companies. Distinctive features of the specific product are highlighted to the customers. Focus Strategy This is the niche marketing technique

Facebook Influence Research Paper Example | Topics and Well Written Essays - 250 words

Facebook Influence - Research Paper Example und to have an influence on the personality, as people have learnt to share the happenings of their life, their state of mind, mood swings and vent out their stress and hard feelings, without having to wait for a live audience or an opportune time. Spending time on Facebook is also found to be a way of overcoming the shyness and inhibitions posed by direct communication methods. It is a way of opening up a person’s personality, making him/her more socially overt and expressive. This is done to the extent of revealing private information, but for the widely published consequences of disclosing such data (Aral, and Walker 337-41). An analysis of the site brought forth the proposition that female users are more influenced by it and consider Facebook an essential part of their daily routine as compared to their male counterparts. The social well-being of women is influenced by the usage of Facebook, as they feel more related to their distant friends and relatives through the site. This is all the more true in case of people in single and divorced status. Another vital observation on the influence of Facebook is that it is leading to a wave of networked progression of culture, interactions and connections (Aral, and Walker 337-41). These factors are in turn making way for a certain amount of uniformity among the users, as social networking has become a vehicle for dissemination of behavioral modes and

Philosophy of Human Person Essay Example | Topics and Well Written Essays - 750 words

Philosophy of Human Person - Essay Example Descartes supports this duality concept using spiritual facts in his conceivability argument in his sixth meditation (Corcoran 135). For example, he says that he sees body and mind as distinct substances because God wants him to see them that way. Since God wants him to view them as two different things, He would be a liar if body and mind were not different. Consequently, he thinks that he is a thinking being because he can do without his extended body. If the two things are different then God has the ability to separate them. Another spiritual factor that motivates Descartes to argue in such a manner is life after death. According to him, souls do not die even when bodies die, it is obvious that body and mind are different and be separated. In addition, Descartes uses his physics knowledge to support his arguments in his second medication (Corcoran 127). For instance, he says that body and mind are distinct because they have different properties. People only study physical substances in physics. If body and mind were the same then people would be studying other things in physics such as sensations or psychological features and not just physical substances. In physics, people study or express things mathematically or mechanically. Since thoughts and sensations cannot be expressed this way, then body which is physical is different from mind can be divided. In addition, all physical substances are made of matter. Since mind unlike body is not made of matter and does not occupy any space, it is clear that they have different property. For this reason, the philosopher decided to eliminate mind from of physics realm. Descartes also believes that mind and body are different according to the theory of Indiscernibility of Ident ical. The theory holds that if things are identical, then they must have precisely the same appearance or properties. Based on this principle Descartes claims are true because body and mind to not have exactly the same properties.

Current Events in Business Research Essay Example for Free

Current Events in Business Research Essay I had a hard time trying to figure out a function that I do at work or one that I would I’d like to in the future so I picked from Chapter 3 of our reading, The â€Å"Bringing Research to Life† of the Business Research Methods section which illustrates a scenario. Myra Wines is a woman that was hired by the U.S. Army to investigate and research with her team whether or not the testing area where the army uses its munitions testing was a direct connection or cause to the civilian death rate increasing since the range opened. There are a few issues here that Myra and her team will need to research and investigate. There are local activists voicing their concern, calling to shut down the range due to being environmentally hazardous. Another issue was these â€Å"duds† or bombs that didn’t explode when it hit the ground going off randomly, as the Army believed that its dead shells would only explode if another bomb was dropped on it to cause it to ignite. According to the Army, civilian deaths could not be attributed to their munitions testing area due to their testing of dropping the â€Å"duds† to torching them to try and ignite them. Wines and team hypothesized that the dead shells could potentially explode and leave no trace of the event taking place. Wines and team, met with Army representatives to go over the reports regarding dead shells or â€Å"duds†. By reviewing these materials they would be able define the management question which in turn would help by coming to a conclusion for the research question. The research team had to look at all the personnel that came in contact of shells, results that the explosions were leaving, and the frequency of dead shells Army states one out of twenty) to be able to come up with better research questions. The team’s observation showed them that civilians were actually opening up the bombs to salvage anything that had value. Unfortunately the bombs exploded and â€Å"vaporizing† the scavengers. Wines’ research team reviewed the data they collected, concluding that the civilians were thrill seekers and the scavenging fit into their thrills. Wines and team discussed their  conclusions to the Army, in which the Army to develop and implement policies to lessen av oidable civilian deaths. The team’s conclusions after reviewing the data, determined that the Army’s best management decision was to set off every â€Å"dud† shell at the end of each testing day and put kerosene on them so bombers can see at night and drop bombs to destroy the â€Å"duds†. Because of Wines’ and the team’s research, the Army implemented new procedures and the civilian death rate dropped. Research is a very important aspect to any company that is seeking to gain success or get the up hand on competitors. Searching for methods that will add value to companies is also considered the business research process. When researching, one must consider what is in the best interest of the company, its employees, the sponsor, and the community. Business research is important when determining what types of services companies are considering and required to analyze business situations. It is important to research the full potential of the service and what will the company gain from it. Business research is used to perform analysis of the industry, its products and to identify customer groups. It also is an important tool for management to make better business decisions. If the risk is too high, and there is not much that progress that the company will gain from providing the services, then it might be best to hold off a while longer. One of the keys to research is to take surveys, talk to all parties involved, and provide reasons for and/or against the objective of the research before it can even be considered. At my employer, we do employee surveys once a year. This is a way for the company to do research on the employee’s likes, dislikes, and complaints. By doing surveys, companies can get employees to open up and get answers to critical questions confidentially. References Cooper, D. R., Schindler, P. S. (2014). Business research methods (12th ed.). Boston, MA/USA: McGraw-Hill/Irwin.

United States V. Aluminum Co. Of America Essay Example for Free

United States V. Aluminum Co. Of America Essay United States V. Aluminum Co. Of America Introduction Case overview                   The United States V. Aluminum Co. Of America was a case that involved the federal government of the United States of America against the Aluminum Company of America and its subsidiaries. As the plaintiff, the federal government accused the company and one of its subsidiaries of conspiring with other foreign entities to establish a monopoly in the aluminum market both in the United States and abroad. Jointly with a Canadian company namely aluminum limited, the Aluminum Company of America was accused of forming a cartel known as The Alliance. According to the terms of the agreement signed in 1931, the shares of the resulting company were issued to the signatories accompanied by a production quota for every share held. Moreover, the alliance was free to sell its products at any price that it considers fair and no party to the agreement were supposed to sell or buy aluminum from anyone who was not a member of the alliance (Hall, 37). A second agreement that was signed by the parties in 1936 abandoned the earlier system of unconditional quotas and replaced it with royalty system. Although the United States was not included in the quotas in the first agreement, the members of the alliance included it in the second agreement. Based on this, the federal government of the united states of American instituted legal proceedings against the aluminum company of America and aluminum limited of Canada. In its presentation, the federal government accused the two companies of violating the Sherman act which prohibits companies from eng aging in contracts and alliances that are aimed at restraining trade among states or overseas countries.                   The trial commenced on June 1st 1938 in the district court and it lasted for four years. After listening to the arguments made by the parties, the court dismissed the case. In his ruling, the judged stated that the actions of the company did not violate the Sherman Act nor did they restrict aluminum trade among the states and in foreign markets. According to the evidence produced before him, the judge also noted that the large market share enjoyed by the company was as a result of its ability to predict changes in the market coupled with its superior marketing and distribution strategies. After the case was dismissed by the district court, the plaintiff filed for an appeal. Initially, the appeal was supposed to be handled by the United States Supreme Court but was moved to the Court of Appeals (Hand, et al, 36). This transfer resulted from the fact the Supreme Court could not attain the required quorum of six judges to listen to the case. In delivering t heir judgment, the circuit judges stated that although the agreements made by shareholders of the alliance were made abroad, they affected aluminum imports in America. Based on this, the court of appeals overruled the earlier judgment of the district court and declared actions of the Aluminum Company of America and its associates illegal. A summary of the legal issues in the case                   There were four major legal issues that arose during the case. The first legal issue was whether the Aluminum Company of America gained monopoly over the virgin aluminum ingot unfairly. Since its early years, the company had been in the business of producing and selling ingot aluminum. The company employed traditional techniques of mining and melting aluminum until 1892 when Bradley discovered that smelting could be done without using external heat. This technique promised a big economy in the production of aluminum. So that the aluminum company of America could get permission to use this technique, it entered into an agreement with Bradley (Hand, et al, 53). According to the terms of this agreement, the company would Bradley’s technology to manufacture Aluminum and in return, sell the assignee an unspecified amount of aluminum at a discount below its market prices. Aluminum extraction is a process that consumes a lot of electricity. Based on this , the American aluminum company contracted the major power suppliers. According to the terms of the contract, these power companies were not supposed to sell power to any other company that is involved in the manufacture of aluminum. These two acts made the company the sole largest producer of aluminum in the country. The main legal issue here was to determine whether the monopoly enjoyed by the company resulting from these two agreements was legal or not.                   The second legal issue that arose in the proceedings was whether the aluminum company of America was guilty of being involved in illegal activities; it established its monopoly in the aluminum business in America. In its application, the federal government of the United States wanted the court to find the activities of defendant unlawful not only because they played a role in the establishment of its monopoly but also they were designed to suppress its competitors. This issue was divided into three broad categories. The first category was to consider the preemption of water vapor and the bauxite deposits (Hall, 36). The Aluminum Company of America and its overseas subsidiaries bought up all bauxite deposits in all the major sources including Arkansas and other overseas sources. The plaintiff argued that the company bought more bauxite than it needed showing that the purchase was not for ensuring enough supply but locking out competitors. The second categ ory was to consider the suppression of other players in the aluminum industry and fabricated goods. As noted earlier in the paper, the Aluminum Company of America contracted the major power companies to supply it with power. In the contract, the power companies were not supposed to sell power to other players in the aluminum business. Moreover, the company also bough interests in two aluminum companies in Norway. The third category of issues was the domination the aluminum market especially cables and sheets. The plaintiff argued that the Aluminum Company of America used unlawful tactics to penetrate the control the market for fabricated aluminum products. This was done in three main ways that included buying many shares in the Aluminum Manufacturers and Inc., Aluminum Castings Company, using price squeeze and through the Piston Patent Pool.                   The third legal issue in the case was whether The Aluminum Company of America together with its subsidiaries were in an illegal conspiracy, and whether or not the company was also in conspiracies with other foreign aluminum manufacturers. The Aluminum Company of America was incorporated in 1928 with the aim of coming with subsidiaries to take over the operations of the company abroad. In place of all the possessions conveyed, the company issued all its common shares top its common shareholders in the ratio of one share for every three held. This tactic was meant to ensure that the beneficial ownership of the company remained as it had been previously. The court needed to determine whether these actions were legal business strategies or were conspiracies aimed at monopolizing the aluminum market in the United States and abroad (Wang, 73).                   The final legal issue in the case was establishing the right remedy in the case of every defendant who may be found guilty of violating the Sherman Act. About five years had passed since the proceedings started and many changes had taken place in the aluminum industry in America. Based on this, it was hard for the court to dispose the case on the basis of the basis of the existing judicial record. According to the presentations made by the plaintiff, the court should dissolve the defendant. Summary of any economic analysis relevant to the case                   The first economic analysis relevant to this case is the rise of monopoly and the effects it has on a country’s economy. As noted earlier in the paper, The Aluminum Company of America implemented a number of measures that saw it rise into a dominant player in the aluminum industry. Monopolies are not illegal but they must be established through lawful and competitive ways. More specifically, monopolies should not arise from a company’s competitiveness but not from conspiracies and other illegal acts (Hall, 28). No company should enjoy the unchallenged economic power in any industry because it discourages economic growth and slows economic growth. Even if monopolies are achieved lawfully, they should be discouraged regardless of their economic results. This would be inline with the Sherman act that was mainly aimed at putting an end to aggregations of capital because it made individuals helpless. Moreover, it gave large organizations an oppo rtunity to exploit customers. The outcome of the case                   The case was heard by two different courts. Initially, the case was handled by the district court before moving to the court of appeals. In the district court, the judge rules that the defendant was not guilty of engaging in a conspiracy with its subsidiaries to manipulate the American aluminum industry through a monopoly. The judge noted that the company success and dominance enjoyed by The Aluminum Company of America was a result of its superior business strategies compared to its competitors. Based on this, the court ruled that the actions of the company did violate the Sherman Act (Hand et al, 25). The plaintiff was not satisfied with this judgment and appealed it. Initially, the case was to be heard in the Supreme Court but was moved to the court of appeals after the Supreme Court failed to raise enough number of judges to listen to it.                   After listening to all the submissions presented before it, the Supreme Court made its final judgment four years after the case was initiated. In the judgment, the judges ruled that states could impose liabilities even to parties that are not within its allegiance. Based on the provisions of the Sherman act, the court ruled that the agreements entered into by The Aluminum Company of America in 1931 and 1936 were unlawful because they were meant to affect aluminum imports into the country. Moreover, the court indicated that the main aim of the Sherman act was to ensure that all the factors that play a role in determining prices should be kept free. Based on this, the court ruled that the actions of the aluminum company of America and its partners violated the Sherman act. Consequently, the court of appeal overturned the earlier ruling made by the district court. Conclusion                   In conclusion, The United States V. Aluminum Co. Of America was a case that was initiated by the federal government of the United States against the Aluminums Company of America and its partners. In filing the case, the plaintiff accused the defendant and its other partners of entering into business agreements aimed at establishing a monopoly in the aluminum market both in the United States and abroad (Wang, 38). According to the federal government, these actions were illegal because they were in violation of the Sherman act. This act prohibits companies from engaging in contracts and alliances that are aimed at restraining trade among states or overseas countries.                   There were four major legal issues in the case. The first legal issue was whether the Aluminum Company of America gained monopoly over the virgin aluminum ingot unfairly. The second legal issue that arose in the proceedings was whether the aluminum company of America was guilty of being involved in illegal activities. The other legal issue was whether The Aluminum Company of America together with its subsidiaries were in an illegal conspiracy, and whether or not the company was also in conspiracies with other foreign aluminum manufacturers. The final legal issue in the case was establishing the right remedy in the case of every defendant who may be found guilty of violating the Sherman Act.                   In its final ruling, the court of appeals overturned the ruling of the district court and found the actions of Aluminum Company of America and its subsidiaries illegal and to be in violation of the Sherman act. References Hall., K. L. The Oxford Companion to the Supreme Court of the United States. Oxford University Press, 2005. Print Hand, L., Swan, Augustus N. Hand. UNITED STATES v. ALUMINUM CO. OF AMERICA et al. No. 144. Circuit Court of Appeals, Second Circuit. March 12, 1945. Web Wang, Zhigang. International Harmonization of Competition Laws. Martinus Nijhoff Publishers. 1995. 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Treaty On The Non Proliferation Of Nuclear Weapons Politics Essay

Treaty On The Non Proliferation Of Nuclear Weapons Politics Essay Without any doubt nuclear technology has molded the modern world. Political and military power has been redefined, so too have alliances and enmities been reshaped to fit a world defined by such a destructive technology. On examination of various sources, it will become evident that the introduction of nuclear power not only led to the definitive shift of super-power status from France and Britain to America, but also the struggle to emerge as and the eventual prevalence of America over the Soviet Union as the unstated world leader. In light of this political and military hierarchy, nuclear technology has been the foundation for alliance and antagonism between nuclear states, non-nuclear states and suspected nuclear states. The non-proliferation treaty and the terms it encompasses have created a mitigating body of confederates but also the alienation of non-conformist countries. Below it will be discussed with reference to multiple sources how our world has we know it has evolved into a sensitive scale; held in balance by Mutually Assured Destruction, and at constant risk of tipping due to the decreasing applicability of M.A.D. theory to newly empowered nations. Review Of Literature Summary Of Evidence Source A: The Rise of U.S. Nuclear Primacy Evident immediately in the source is the role nuclear capability had in arousing tensions, but preventing an escalation into all out war, between the United States and The Soviet Union. The military capability on both sides of the Iron Curtain dictated that hot war would lead to the annihilation of both super-powers. Thus, the immense fear of the opponent led to massive tensions arousing between the two largest military powers of the time. While it can be argued that M.A.D. resulted in a relatively stable environment, due to the absence of direct, armed conflict between the nuclear giants, many have criticized the restrictions that M.A.D. placed on America. In fear of self-destruction, the U.S. was unable to topple the Soviet regime, and therefore M.A.D. propagated the survival of an evil empire. However, the balance of military capability is beginning to favor the west. America is on the verge of surpassing the nuclear ability of China and Russia. Consequentially, the United States sits at the top of the international hierarchy; emerging as an unstated world leader. Source B: Treaty on the Non-proliferation of Nuclear Weapons Nuclear technology has opened up a forum for discussion and engagement between many, otherwise unrelated, countries. Originally signed by fifty-nine states and the three primary signatories; the United States, the United Kingdom and the Soviet Union, the nuclear non-proliferation treaty has led to an alliance between the world powers and many developing nations. As a tacit requirement of the treaty, countries with nuclear capability are obliged to assist developing signatories in the pursuit and construction of civilian nuclear power. This cooperation was unseen before July 1968 and can be attributed to the discussions around the restriction of nuclear armament. Conversely, those who have not opted to accept the treaty have imposed a rift between themselves and the signatories defined by a distrust of their nuclear intensions. India, Pakistan and Israel are the only three countries to have refused to partake in the NPT, and later North Korea (a former signatory) renounced the treaty in the name of pursuing a nuclear program. Thus, the alliance and cooperation amongst signatory states does not extend to the aforementioned outliers. The inequality of the NPT outlines the international hierarchy established within the confines of nuclear politics. The nuclear powers (in effect, America) were not required to renounce their nuclear arsenal whereas nonnuclear nations were obliged to forgo any nuclear development. This preferential agreement displays the influence and authority accompanying nuclear ability. Source C: Iran Tests Missiles Amid Nuclear Tensions In September of 2009 two noteworthy events occurred in Iran. President Ahmadinejad announced Iranian intention to build a second uranium enrichment facility, and the Islamic Revolutionary Guard Corps began testing a range of missile-launching systems. Normally, the USA tends to encourage the development of defense forces in order to build good will between nations. However, coupled with Irans pursuit of nuclear technology (of military capability disguised as a civilian power program according to American theory) has led to an incredibly fearful and skeptical response from the west. I see it as a significant step forward in terms of Irans capacity to deliver weapons. Said Gary Samore special assistant to the president on nonproliferation. Most worrying is the news that Iran may now possess surface-to surface missiles capable of delivering a nuclear warhead to parts of Europe. The cautious view of Iran and its intentions would undoubtedly have escalated tensions within Europe, and further Alienated the United States. Source D: Saudi Arabia Wont Wait For West On Irans Nuclear Program Revealed through wikileaks was the growing tension within the Middle East between previously allied states. Countries such as Jordan, Qatar, the United Arab Emirates and Saudi Arabia have gravitated towards The United States in the hope of a military intervention in Iran. However, the circumstances of the time (economic and political) have led to America Taking a far softer stance in regard to the Iranian nuclear program sanctions. This approach has been largely dismissed by Iran, which has now revealed a third nuclear reactor and has declared no intention to forgo their nuclear projects. The growing confidence of Iran, which has faced no tangible consequences, has bolstered the certainty of subversive groups. The backing of these protà ©gà ©s by Iran has led to an increasing threat from terrorist organizations and separatist groups further exacerbating tensions and fear within the Middle East. This fear has led to two scenarios: Firstly, many countries have gravitated towards the nuclear power Pakistan; in the hope of protection and deterrence. Secondly, countries such as Saudi Arabia have opted to join the nuclear ranks and enter into the arms race for themselves. In order to kick-start this project, the close relations between Pakistan and its allies have led to discourse regarding the assistance in nuclear development. The primary fear is the possibility of nuclear weapons falling into the hands of illegitimate groups, where the threat of an attack is exponentially compounded. The logical course of action is the continued decay of stability, relations and security the world over all due to the nuclear development in previously unintimidating countries. Source E: Iraq Defeated Militarily 26th February 1991 Iraq gave way to United Nations forces and surrendered. This marked the end of the official the Persian-Gulf War of 1990, although lesser fighting continued to take place until the 28th. Iraq was being dominated militarily and was left no choice but to retreat under fire from a primarily American, armed attack. Extensive force was used to the point where Iraqi militants were being annihilated. Many attacks were thought to have left no survivors. Between twenty and twenty-six thousand Iraqi militants are thought to have been killed, as well as two thousand three hundred civilians. This military defeat is considered to have been a total domination favouring the Western forces. This source outlines the tangible impact of military force where diplomacy and discourse have failed. Although Iraq refused to abide by the demands of the UN to withdraw from Kuwait, there was no other choice by February 1991. Source F: Member States of the IAEA The International Atomic Energy Association was founded on29th July 1957 by 18 states amongst which were America, Russia and South Africa. Following Dominica and Papua New Guineas joining of the Agency in 2012, the IAEA now has 154 members. India and Pakistan are both members of the IAEA and Democratic Peoples Republic of Korea withdrew from the agency on the 13th June 1994. Source G: The IAEA Mission Statement The IAEA is a branch of the United Nations that serves as a forum for nuclear cooperation. The agency assists its member states with the development of nuclear technology for peaceful uses i.e. generating electricity. All member states are bound by the non-proliferation treaty and are bound to only use their acquired knowledge for non-military purposes. As the IAEA is made up of many different countries of varying nuclear capabilities, there would be a large amount of interaction between countries with otherwise few connections. Source H: Nuclear power: If Japan and Germany dont need it, why does anyone? Japan and Germany are the worlds third and fourth largest economies respectively. Following the Fukushima disaster, Germany and Japan discarded plans to build a number of new nuclear reactors. Currently, 30% of Japans electricity is provided by nuclear reactors and 25% of Germanys. The United Kingdom relies ofar less on nuclear power but aims to increase their nuclear electricity supply by building a number of new reactors. This article shows a movement away from nuclear energy and towards renewable recourses. A counter-argument is therefore put forward stating that the time of nuclear technology could be coming to an end, or at the very least nuclear technology is not as important as it may seem. Evaluation of Sources The Rise Of Nuclear Primacy Origin www.foreignaffairs.com is a reputable website dedicated to the interpretation of international incidents and the discussion thereof. This particular article was penned by Kier A. Lieber and Daryl G. Press in 2006. Purpose The article was written specifically to clarify the international pyramid. Where previously America and the Soviet Union stood on equal footing, followed closely by China, the world paradigm is now defined by American supremacy. This shift in authority and power has had a significant impact on world politics and diplomacy and needed to be outlined. Value Revealed by this source is the primary importance of nuclear power over almost all resources at a countrys disposal. Although both Russia and China outnumber America in manpower, the slightest nuclear advantage has dictated America to be the inevitable victor of a confrontation. In their military confidence, the US carries far more authority over the world, as displayed in unilateral action in Iraq in 2003 and Americas primary position within the NATO operations in Libya. The source further reveals that the uneasy alliance that existed between the US and the during the cold war Soviet Union was a direct result of nuclear capability. Should the threat of nuclear annihilation of both parties be absent, many incidences would have undoubtedly led to armed conflict. So although the relationship between the US and the USSR was astonishingly hostile, in comparison to the all-out clash that would have occurred on the battlefield, the relationship was a civil alliance. Limitation The limitation of this article lies in its theoretical foundation. There has never been an actual nuclear conflict in order to validate a claim that either party has absolute supremacy. However, the factual basis behind these theories (the comparative size of each nations nuclear arsenal) leads the source to maintain a great deal of validity. Treaty on the Non-proliferation of Nuclear Weapons Origin This source was taken from the Encyclopedia Britannica; entry by Laurence D. Freedman. The Encyclopedia Britannica is amongst the most notable reference series in the world. Covering a wide range of topics, Encyclopedia Britannica is considered a reliable source of information covering a wide variety of topics. Purpose This article serves to clarify the history, nature, requirements and signatories of the Nuclear Non-Proliferation Treaty. Evident from this article is the primary importance of three actors, The USA, the USSR and the UK, in the treaty. All three are nuclear powers and considered the primary signatories of the treaty. Thus the weight of a nuclear arsenal is identified. More so, as the treaty has been signed by all but three countries (Israel, Pakistan and India) we can see how central nuclear technology is to global politics. By refusing to participate in the treaty and thereby excluding themselves from the international forum, these three nations have alienated themselves and eliminated any negotiating authority or legitimacy that would accompany signing the treaty. Value The Non-proliferation treaty is uniquely unequal, as it obliges nonnuclear states to forgo development of nuclear weapons while allowing the established nuclear states to keep theirs. This one statement outlines the crux of the primary argument: with nuclear power comes great authority. The nuclear powers have dictated the terms of an unequal treaty and nonnuclear states have accepted these terms in the hope that the superpowers will assist them in developing nuclear power. Even though this inequality has been a great target for criticism it remains prominent due to the pull and influence of the primary signatories. Even though the NPT is widely accepted, the prospect of nuclear technology has led several countries to disregard it and pursue their own nuclear programs. Iraq, for example, is suspected of building uranium enrichment facilities and North Korea has simply left the treaty. This proves the value of nuclear technology over international coherency and cooperation. Limitation The source is both credited and limited by the lack of interpretation. The mere statement of facts minimizes the bias that would occur; however as these facts are not discussed they may be misinterpreted. Furthermore, the author of the article had carte blanche in deciding which information would be included. Therefore, it is highly probable that information, which would create a negative perception, or an overly positive perception, of any party, was excluded in order to maintain the image of objectivity. I.e. accuracy of the source may have been sacrificed to preserve illusional impartiality. Iran Tests Missiles Amid Nuclear Tension Origin CNN, an internationally acclaimed news agency released this article in 2009 on their global website. This article was written by one of their many journalists and is available to the public under the World heading of their website. Purpose In order to emphasize Irans deliberate aggravation of hostility during an already aggressive period, CNN publicized their testing of missile systems that could potentially be used for long-range nuclear attack. The article also served to exhibit Americas stance on Iran. Namely that Iran is perusing nuclear weaponry and the capacity to utilize it in warfare in the near future. Value From this evidence we can conclude that Iran is gaining significance within international politics. Until now a relatively unintimidating foe, Iran has gained status as a formidable force. This was achieved through the mere suspicion of a nuclear arsenal, highlighting the weight behind this destructive technology. Limitation As a reputable media agency, CNN is committed to uphold a journalistic ethic that would minimize the bias exhibited in the article. As much as possible, the facts are merely stated and personal agenda is set aside. Nevertheless, as a western news agency there is a high likely hood of a minimal bias exhibiting itself within the article, as the article tends to insinuate that Iran is a substantial threat to international security. Saudi Arabia Wont Wait For West On Irans Nuclear Program Origin This article was originally published on a website dedicated to discussion revolving around the Middle East: http://ww.al-monitor.com. It was written by an Israeli author; Eli Avidar and published by Maariv in Israel. Purpose The purpose of this article was to demonstrate that it is not only the West that fears the Iranian nuclear power; there are multiple Islamic nations that denounce the project and wish to see the end of Irans nuclear projects. This information enhances the gravity of the Middle Eastern nuclear crisis by reinforcing the danger radiating from Iran. Value In light of this incredible danger, the tensions are clarified and the significance of nuclear power in global politics is made explicit. The source goes further to highlight the importance of nuclear powers in the global hierarchy. America is sought after as a protector and this proves fruitless Pakistan is identified as a valuable ally purely due to their nuclear knowledge. Limitation However, there is clear bias in the source. The article was written by an Israeli and published by an Israeli company. Since Israel is a traditional enemy and antagonist of Iran, it is certain that the article would denounce Iran and present a point of view opposed to any project that could place Israel at risk. Thus, there is a distinct lack of fairness with regard to the representation of Irans intentions or capabilities. Consequentially, it is not well-defined whether or not there are such exasperated tensions in the Middle East, or if nuclear weapons play such a significant role in a nations international standing. Method Nuclear technology is a broad area with many applications. I chose to examine how nuclear technology has affected global relationships, both military and diplomatic. The reason why I chose this topic is because of past material covered in class; outlining mutual assured destruction, the Cuban missile crisis as well as the general hostility between the USA and the USSR. Before I began my investigation I read a number of useful Internet sites in order to better my background knowledge of nuclear weaponry. I also watched a documentary detailing the events of August 6th and 8th 1945. These sites had information regarding which states are seeking nuclear power, which states already have nuclear power, past uses of the technology (both civilian and military), as well as conflicts that have resulted (both indirectly and directly) from nuclear technology. Ultimately, I chose eight of the aforementioned websites to Include in my project. I then summarized each source and selected exactly whic h information was most relevant to my topic. This information would then be used to make specific points and draw conclusions within my assignment. For me, the primary benefit of this project was the discovery of vast quantities of historical information. Through this enlightenment, I was able to rationalize and clarify the impact of nuclear technology on the world I live in. Furthermore, this project afforded me the opportunity to develop argumentative skills using a reservoir of knowledge to ground and substantiate my ideas. Although I had a general direction in which I wished to proceed when I began my project, I lacked the necessary knowledge. This assignment therefore allowed me to develop my ability to research and enlighten myself in order to present enlightened and concise arguments. I enjoyed to opportunity to delve into a historical archive and make the connection between the world that was, the world that is and the factors that have shaped it as such. Processing of Findings Nuclear power is the defining characteristic of the twenty-first century. Political and military interactions are embedded with nuclear agenda, which has both shaped alliances and seen to their erosion. Below it will be discussed, with reference to multiple sources, how the USA has capitalized on their nuclear supremacy in order to establish themselves as the dominant, global super-power, the non-proliferation treaty (NPT) has set the foundation for the alliances and hostility present today and how the destructive capacity of nuclear weaponry has outweighed all other agenda and held the world in balance when chaos seemed imminent. The only definitive method of implementing global policy is armed conflict. Although the UN is able to pass binding resolutions, should a country merely dismiss these policies there is little the international community can do to ensure their implementation. Such was the case in 1990 when Iraq invaded Kuwait. Despite international condemnation of the move, Iraqi occupation of Kuwait continued until 1991 when the US general Powell announced the liberation of Kuwait as having been achieved. This liberation was achieved through a massive military intervention resulting in up to twenty-six-thousand Iraqi military casualties. (Source E) From this it is evident as to the rudimental nature of military supremacy in dictating international affairs. So what can be concluded of modern day supremacy? According to source A, America has surpassed Russian and Chinese in nuclear capability. In the past, there was a tangible prospect of America suffering a defeat due to the equal nuclear power of the USSR. The USSR therefore served as the only regulatory body on the United States in terms of limiting action through military force. Today, that regulation no longer exists. Should America act in a way that would ignite such large-scale warfare, the destruction of any opposition would be guaranteed by the USs military arsenal. The US is willing to resort to nuclear options; should the situation become so dire as demonstrated in 1945 with the nuclear strike on Hiroshima and Nagasaki, Japan. Effectively, America holds Carte Blanche and sits atop the global hierarchy of superpowers, and until such a time as a realistic opponent emerges; the American way is the only way. In light of depleting energy sources, nuclear energy has become a focal point for developing nations. Since 1957, one hundred and fifty-four nations have joined the International Atomic Energy Agency with the primary aim of developing nuclear power in their own country, and a secondary goal of assisting the construction of atomic power by signatory states. (Sources F;G) This international co-operation is on a massive scale; rarely seen in past politics. The pursuit of nuclear power has led to diplomatic relations between highly unlikely parties, such as India and Pakistan (both having joined the agency in 1957) outlining the notable impact that nuclear technology has had on transnational politics. The IAEA is a shining example of how nuclear technology has brought nations together; similar to the non-proliferation treaty. The primary objective of the NPT is nuclear disarmament and a hindered development of nuclear weaponry. (Sources B) This treaty consists of signatories ranging from superpower status, such as the USA, to non-nuclear countries and has provided a platform for diplomacy and mutual progress. Thus, a basis for alliance has been formed which serves as a deterrent for any member to act in detriment of NPT signatory nations. Conversely, the NPT has embedded a fault between member and non-member parties. Those countries that have refused to sign the treaty (i.e. Israel, Pakistan and India) and those that have opted out (i.e. North Korea) have severely limited their ability to interact with the global community and form such alliances. (Source B) Consequently, the alliance and beneficial cooperation that exists due to membership of the NPT do not extend to these rogue nations. The question looms: Why would they refuse to sign the treaty if their nuclear intentions were peaceful and condonable? This question would give rise to substantial fear and tension towards the NPT outliers. While it is evident that nuclear technology has set the foundation for the interaction and collaboration of global parties, as well as the minor disassociation of other states, nuclear power continues to provoke hostility and antipathy today. In September 2007, Iran launched short, medium and long ranged missiles in a series of tests they called The Great Prophet 4 (Payghamber-e Azam 4). These tests closely followed an announcement by Iranian President Mahmoud Ahmadinejad informing the world that Iran had begun construction of another uranium enrichment facility. There is already speculation, primarily by Israel and America, that Iran intends to acquire nuclear weaponry, and this suspicion has realigned the perception of Irans missile test. (Source C) Without a nuclear threat, the international community would have respected advancements in the military capabilities of a nation. However, the intensive fear surrounding atomic arsenals has lead to a defensive reaction by the West, as well as an escalation of the tensions that today are feared will lead to all-out war. This is a primary example of how nuclear technology has forced a rift between Iran and the USA and reshaped international politics in favour of a substantial enmity. However, nuclear technology has not only reinforced the relationships that were in place previously. The Arab nations of the Middle East have been able to preserve relatively stable relationships with one another. Nevertheless, Iranian nuclear pursuits have lead Saudi Arabia, Qatar, Jordan and The United Arab Emirates to seek closer ties to the West in dread of the consequences should Iran reach nuclear superpower status. (Source D) Thus, there has been a substantial shift in the Middle Eastern paradigm that has lead to the dissolution of what has previously been considered an unwavering coalition. Faced with growing unrest, the world has looked to find any mitigating force to prevent the implosion of modern society. Ironically, the only force powerful enough to prevent nuclear action is the threat of nuclear action. Referring once again to source B, it becomes obvious that large-scale warfare between the USA and the USSR was prevented by the prospect of the other resorting to nuclear attack. Due to the magnitude of the nuclear arsenals on both sides of the Iron Curtain, a nuclear strike would be met with equal force before the strike could be completed. This back and forth of nuclear warheads would ultimately result in the annihilation of both superpowers. The prospect of reciprocal ruin was coined MAD Mutual Assured Destruction. (Source A) MAD has been a pinnacle point in the peace process by preventing warfare at a level scarcely imaginable. Nuclear weaponry is the only foolproof asset in assuring that cold war remains cold. Clearly, the ultimate power in our world today is nuclear power; whether it is destruction or peace, alliance or hostility, nuclear weaponry is an irremovable part of the political process. There are many who believe that the impact of nuclear technology is lessening. Recently, Germany and Japan have taken substantial to reduce future dependency on nuclear energy. Both countries have aborted projects to build further nuclear power stations despite nuclear powers enormous contribution towards their total energy provision. (Source H) This displays a different mentality; nuclear technology is replaceable. There is obviously very little regard for the value of nuclear power on behalf of the aforementioned countries and in such they have removed all ability for other countries to base alliances, enmities or any negotiations on nuclear leverage short of a direct threat. It can be argued that the only power nuclear power has is that which we give it. By giving nuclear power no standing, Japan and Germany have freed themselves from the bonds of an atomic civilization. From this point of view, nuclear power is largely irrelevant. However, this stance has ignored the weaponry aspect of nuclear technology. As nuclear weaponry is the most powerful to date, it still plays a pivotal role in armed conflict both preventative measure and as a tool for leverage. Furthermore, the article that discusses Germany and Japans valiant move to halt nuclear development also considers the sizeable nuclear infrastructure already in place. The existing nuclear power plants provide Thirty percent of Japans electricity and twenty-five percent of Germanys. Therefore, the source contradicts itself and highlights the immense importance of nuclear technology. Conclusion From the evidence presented it is conclusive that nuclear power has been central to the evolution to an American headed world governed by nations of power and undermined by unpredictability. The extent of nuclear threat remains unknown, due to factors such as MAD theory, however one thing is certain: society lives and breathes at the discretion of the men with artillery. A century ago this was unimaginable, but with the development of nuclear weaponry the total destruction of cities, countries and more has become an all too real possibility. In the forthcoming years Russian nuclear threat is minimal, however the West is wary of the rapidly advancing Iranian nuclear program as well as nuclear ability of nations such as North Korea. However, the world is dominated by the most formidable of the nuclear giants the United States of America. Through their dominance, the USA holds a trump card in dictating the ultimate end of any global decision. After all, the only definitive force in international politics is military force. The subject of nuclear development has led to the formation of alliances and cooperative, as is the case for Pakistan and India, America and Israel and much more. It has also severed ties between the closest of friends and reinforced the hostility between the bitterest of enemies. For example, Saudi Arabia and Iran, and America and Iran. Nuclear power has also presented itself as a means of preserving peace, as unstable as it may be, rather than only being a tool for war. This was exhibited in the cold war in the unstable, but non-violent relationship between America and Russia. While many believe that nuclear technology is becoming decreasingly relevant, the entrenchment of nuclear power, weaponry and diplomacy in society today cannot be ignored. There is no dodging the issue; we live in an atomic world governed by nuclear politics. We rise and sleep under the protection of a nuclear blanket that exists to counteract a nuclear threat. Nuclear technology has shaped the world in conformity with the convenience of nuclear powers and set the foundation for many expanding nations to develop. Nuclear technology has played such a pivotal role in the development of modern-day Earth, that the sun may as well be a light bulb powered by Koeberg Nuclear Power Station.

Humane Migration for Citizens Around the World Essay -- Refugees, Pro

Studies have been conducted on the definition of humane migration and how to achieve this in countries around the world. However, contradictory studies have been found to show that many people are displeased with the rate people are migrating as the years proceed. To understand how both of these viewpoints affect the IOM and their work with countries around the world, both viewpoints should be taken into consideration. This paper examines the studies that are for humane migration around the world to propose that additional research needs to be conducted to better understand the viewpoints these authors are making. Literature Review The book Globalization: The Making of World Society by Frank J. Lechner written in 2009, explores the dimensions of globalization and the debated issues that surround it. Lechner argues that globalization involves people becoming connected through a sharing of ideas and cultures. This sharing of ideas and cultures is what humane migration aims to do. Lechner claims that globalization involves interdependence of people around the world and that citizens need to work together, regardless of their nationality. Frank J. Lechner has a PhD in sociology and has published three books about globalization and the world society. This book is fairly recent and was published in 2009. Its ideas of globalization are up to date and include statistics and research from previous years. Lechner seems to present an unbiased opinion throughout most of his book, but because some of the book is based off of his personal beliefs, some bias seems to be inevitable. Human migration could be executed by using Lechner’s ideas of globalization forcing people to become interdependent on each other. IOM could simplify its multi... ... Print. Koser, Khalid. "Introduction: International Migration and Global Governance." Global Governance (2010): 301-15. Web. 2 May 2014 Lechner, Frank J. Globalization: The Making of World Society. Chichester, U.K.: Wiley-Blackwell, 2009. Print. Munck, Ronaldo. "Globalization, Migration and Work: Issues and Perspectives." Labour, Capital & Society 43 (2010): 155-77. Web. 2 May 2014. Thomas, Chantal. "What Does the Emerging International Law of Migration Mean for Sovereignty?" Melbourne Journal of International Law 14 (2013): 392-450. Web. 2 May 2014. Rodriguez, Robyn Magalit. Migrants for Export: How the Philippine State Brokers Labor to the World. Minneapolis: U of Minnesota, 2010. Print. Zapata-Barrero, R., and A. Pecoud. "New Perspectives on the Ethics of International Migration." American Behavioral Scientist 56.9 (2012): 1159-164. Print.

Economics :: essays research papers

Economics The study of economics is helpful in several ways . Some of these I will comment on . First of all , technology levels affect a societies economy , so by learning what products are produced and how they are produced , you can see how technologically advanced a society is . By examining where the produced goods are sent/used you can get a better idea of what type of government the society is run by . By studying an economy and seeing how the economy uses resources , you can learn what resources the society controls and which ones the society needs . Tied in with this factor of resources you can get an idea of which countries have leverage over other countries . An economist how a society or government meets the needs and wants of the populace , either through production or commerce . Economists see the world as a) profitable b) unprofitable c) and they see opportunity costs . By viewing the world in such a manner they are able to help in the decision making involved with money and industry . They can help to save money , resources , labor, and time . Microeconomics is the study of an overall economy . In studying microeconomics you study a wider range of services , productions , exchanges . While not as discriminate as macroeconomics , you can get a broader picture and grasp the basic concepts of an economy . Macroeconomics studies the study a single aspect of an economy , lets say the mining of coal . You don't research the delivery , the ‘market' ; all you study is the actual mining process . While this may be more limited in scale , you can learn more about that specific process . You don't see the whole picture but you can find the specifics on that subject . Personally I don't think that the physiocrats theory would work . I think that if we tried to follow there theory and have the government abstain from interference , many of the smaller businesses would quickly be closed down . I think that a great many monopolies would be created and we would have the ‘ railroad barons' problem that we had in the 20th century . I feel that the government is hindering at many times , and still they seem to be helpful in some areas . The business that I chose to depict was the custodial division at Chico State University . Both of my parents work there so I chose this area of

Romantic :: essays research papers

When you hear the term "Romanticism", wouldn’t you think of something that has to do with romance? That is what I thought when I first heard the word, but I was foolishly mistaken. Romanticism dealt with placing central importance upon the emotions and upon the individual. This time period only lasted about thirty years but greatly changed the and influenced the country in which we live in today. In the following composition, I will discuss the ideas of Romanticism and three famous writers of this time and their distinct subjects.The United States condensed as a nation during the major cultural change distinguished by the shift from classicism to Romanticism. This change had an impact on every aspect of culture including arts, philosophy, education and science.Before all this even happened, an earlier belief known as "Classicism" was around. This unhealthy culture put reason as their dominating characteristic of nature and were also bound by strict unchang ing laws by the government. Now, who would want to live under this dull inexpressible culture? Well, the early Puritans were part of this "Age of Reason" and many a good man came out of this era. Anyway, it was time for change. People wanted to start believing in themselves more and having a greater sense or nationalism. This is where Romanticism came in and replaced classicism. It was the beginning of a new era and initiated a whole new way of thinking. Romanticism basically dealt with three attitudes: Nature, the past, and the inner world of human nature. Although the early Romantic writers varied widely in the forms that they chose, these certain subjects were characteristics or Romantic attitudes.The writer who mainly told about nature was William Cullen Bryant. He became the first national spokesperson for a new religion of nature in which nature serves as a source of moral and spiritual lessons.One of his famous poems, "To a Waterfowl", tells of the journey of a waterfowl during migration and relates that to the path in which we as humans take in our lives. He also incorporates some religious attitudes in his works as well and you can see this at the end of "To a Waterfowl" when he tells you that "God will lead your steps aright" Washington Irving was a fine example of telling about the past. He wrote many a folk tales.In the short story "The Devil and Tom Walker" he Americanizes the devil and gives him qualities that are carried on with him for generations.

Global Positioning System (Gps) Research Paper

The  Global Positioning System  With the proliferation of satellite-based defense systems and their continuing presence in the media it makes us more aware of our national defense. The United States is large, economically strong and a sometimes tumultuous presence in the global community. Although we may feel secure because of our superior technology and defense capabilities, our size and position in world affairs can make us a target for some countries. We can no longer be concerned with just our borders and now what comes from the skies and the sea is more of a threat than ever before. The United States government had to develop a way to counter these possible attacks and the Global Positioning System (GPS) was conceived. The Global Positioning System was initiated in 1973 by the Department of Defense (DOD). It was developed by the the DOD because at a cost of over twelve billion dollars the government had the monetary resources to achieve these idealistic goals. Since that time it has grown from one satellite used strictly by the military to twenty-six satellites that can be used by civilians also. This satellite system is used to determine the speed and position of an object anywhere in the world within one hundred meters to mere millimeters depending on the size and quality of user equipment. (GPS JOINT PROGRAM OFFICE. ICD-GPS-200:GPS INTERFACE CONTROL DOCUMENT. ) The original purpose of GPS was to maintain a strategic military advantage over our enemies. Toward the end of the arms race the targeting of ballistic missiles became so exact they could land directly on an enemy missile silo and destroy any missiles inside of it. The ability to take out your enemies missiles from great distances had a major effect on the balance of power. To maintain the balance of power the United States government had to develop a way to locate surfacing submarines in a matter of minutes anywhere in the world. With the use of satellites in orbit the Global Positioning System was created. GPS uses twenty-six satellites and ground tracking stations around the world to compute distances using time. This is done by finding the difference between the time a signal is sent and the time it is received. The satellites have atomic clocks so the time is extremely accurate. The receivers position is determined by using three satellites, this is called triangulation. (kAPLAN,eLLIOTT. UNDERSTANDING GPS:PRINCPLES AND APPLICATIONS) GPS is made up of three segments: space, control and user. The space segment includes the satellites and the rockets that launch them from Cape Canaveral. The satellites are powered by solar cells and continuously point their  solar panels  toward the sun and their antennae toward earth. The control segment includes the master control station in Colorado and monitor stations around the world. This segment makes sure orbits and clocks operate within acceptable limits. The user segment includes the equipment used by the military and civilians who receive GPS signals. Kaplan, Elliott. UNDERSTANDING GPS:PRINCIPLES AND APPLICATIONS) The military applications of GPS are used in fighters, bombers, helicopters, submarines and soldier's gear. Wartime defense is now more accurate and dependable than ever. While still the most important aspect of this technology, GPS is not used strictly for navigation anymore. Other uses include but are not lim ited to: target designation, air support, soldier rendezvous and â€Å"smart† weapons. â€Å"Smart† bombs use GPS to receive location information so they can guide themselves to a preset target. This technology is a great asset in battle as it basically casts a net over a battlefield and can locate tanks, vehicles or even soldiers who may be in immediate danger. In the everyday world, GPS has also made life easier and safer. Hikers and hunters can carry hand held receivers in case they should get lost in the wilderness. On-board navi destinations through voice-activated user equipment. Drivers can also make cellular calls using these GPS computers should something happen to them in transit. Other aspects of this technology are used in farming. Maps can be created of the fields during harvest and used the next season to plant and fertilize areas that need more attention. This increases crop production while reducing the use and expense of fertilizers, pesticides and fuel which also helps our environment. This process is called â€Å"Precision Farming'. Another very important use of GPS is the avoidance of in-flight collisions. Airlines are in the process of equipping their airplanes with GPS receivers. This will enable each aircraft to detect other planes in the vicinity and make sure they don't cross paths in the air. This is much more accurate and reliable system than is currently available and is sure to make the people flying in these planes more comfortable and secure. The Global Positioning System has grown into a resource that goes far beyond the initial design goals. These days scientists, farmers, soldiers, pilots and delivery drivers are using GPS in ways that make their jobs safer and more productive. The benefits of GPS are not limited to job related aspects alone. The future of this technology is limitless and will change and develop rapidly as new and varied applications are introduced. Works Cited Bibliography Kaplan, Elliott. Understanding GPS: Principles and Applications. Boston: Artech house Publishers, 1996 Thompson, Steven D. An Introduction to GPS, (Everyman's Guide To Satellite Navigation. ARINC Research Corporation, 1994 â€Å"The Untold Story of CALCM: The Secret Weapon Used in the Gulf War†. GPS World January 1995 page 16 GPS Joint Program Office. ICD-GPS-200:GPS Interface Control Document. ARINC Research Corporation. Available On-line from United States Coast Guard Navigation Center. Dana, Peter H. GPS User's Overview. Available on-line at www. utexas. edu/depts/grg/gcraft/notes/gps/gps. h tml

Final Thesis

The recognise in identifying the grocery storeing strength of forethought is its history. Being the first base in the market as a bactericidal cleanse is the foundation of its success. Procter and Gamble (P&G) has been consistent on its marketing strategy by rumoring the scratch through advertising, sales promotion and unexclusive relations as family grievous bodily harm and support saving hygienics habit among is consumers. forethought has been dominating the market for over 40 years. The Core Of its market as the muck of the Entire family gives the broader range of target market.Clinical tests learn that sentry duty reduces bacterial come up appear by 99. 3%. In 1 966 resistance goes international, and launches in the Philippines. like a shot theyre in 15 international markets and figuring The first of many another(prenominal) scientific studies proving the efficacy of rampart is published in 1967. In this groundbreaking study, interrogation showed that protec tion reduces skin infections by 44. For the rest of the decade, vindication continues to Outperform wind liquid ecstasys in the market with its unique combine of effective germ nourishion and mildness.In the sasss, protect transforms into the perfect bar goo to protect the whole family. Richer, Livelier Lather protection -? The perfect Family Soap with coconut oil. In 1 989 sustainment partnered with Philippine Association of medical checkup Technologists (PAMELA) for the first Hangdog Eng sentry go Methods Eng Kinshasa information Program. For more(prenominal) than 20 years, protect and PAMELA clear worked together to promote wellness and hygiene education mongo Filipino families. Together, they have taught infinite Filipinos the importance of hand washing to protect families from germs and diseases.In the sasss protect reaches more families than ever nearly the world as the brand is launched in international markets including China and Pakistan In 1 992 pr ecaution introduces its first Liquid antibacterial drug Soap. In 1966 Safeguard goes international, and launches in the Philippines. Today theyre in 15 international markets and counting By the sasss Safeguard mothers the largest anti-bacterial goo in the world with a steady pelt of innovations including Body Wash (2004), Liquid heap Soap (2010) and Hand Sanitized (201 1) Safeguard has been No. Soap brand in the Philippines for decades. Its brand promise of superior skin germ protection has kept families flushed and germ free for generations. But in 201 3, that position was under threat beca engross of changing consumer attitudes. The Filipinos triggers for scoopful were changing especi wholey those teenagers who ar prone to acne. They were no longer comfortable by simply protection. They argon face for a soap that will make out them beautiful as celebrities. So Safeguard created a invigorated product which is Safeguard Dermal soap that jockstraps teenagers gets rid Of it.But excursion from increase of hormones, dirt and pollution atomic number 18 to a fault ca custom of acne. So Safeguard created a brand-breaking parvenus service pore on hygiene risk. Family on adjudge partnered with media network, ABS-CB used real news to help both parents in protecting their family. This make them realize that using sentry go as skin germ protection is important. And gross sales grew by nearly $mm during the campaign, assist to sell an extra 14 one thousand million bars of Safeguard in adept six months. II STATEMENT OF THE line Nowadays there are so many diseases that spreading in this world.For us, health is one of the most important things. So we involve to protect our health and stop ourselves from viral diseases. However there are currently so many germicidal soaps. It is difficult to determine what is true from what is fake. To write out how media marketing affects the purchase behavior Of the consumers, We need to consider these problems. 1 What kind of soap the respondents are using mostly? 2 Where do misdirecters usually purchase Safeguard soap? 3 What do buyers esteem on the pricing of Safeguard soap? 4 What type of media marketing of Safeguard soap is the most effective to the buyers? giddy OBJECTIVES A GENERAL OBJECTIVE The intent of this look into is to identify the strength of Safeguard germicidal soap. And on how its media marketing mould the acquire behavior of selected GET, CEDE, and CASE freshmen scholarly persons of spick-and-span Era university. B SPECIFIC OBJECTIVES roll in the hay the opinions of consumers for the Safeguard soap according to its usage. write out where buyers usually purchase Safeguard soap. discern the opinions of consumers on the pricing of Safeguard soap. chi stande the most effective media marketing of Safeguard soap to the buyers.IV HYPOTHESIS There is no significant relation between the consumers and the media racketing of Safeguard germicidal soap in the buying behavi or. V CONCEPTUAL FRAMEWORK abstract framework is a type of median(a) theory that has the emf to connect all the aspects of inquiry to our inquiry. Conceptual frameworks give glueyness to our empirical inquiry. Because conceptual frameworks are potentially so close to empirical inquiry, they light upon different forms depending upon our research in our questions or problem.A research paradigm of the trance of safeguard soap media marketing in the buying behavior of selected freshmen students GET, CASE, CEDE in new era university was nationalized by the researcher to last the possible help will be provide by the researcher in the buying behavior of the selected freshmen in new era university. Through this we came up to potential output Due to health benefits of safeguard soap, costumers do purchase the product, Prizing of Safeguard soap is affordable for every consumer, Consumers can buy safeguard soap twice a month as they needed.Through this study, we will be able to underst and how Safeguard soap media marketing can influence teenagers when it comes to hygiene and how advertisements affect the youths buy decision. For the Company of Safeguard Soap Know how their advertisements affect their customers purchasing behavior. Know the possible action they can use against their competitors. Know what strategies they can use to attract loyal customers. Be an musical instrument of innovation for their new product. Make higher(prenominal) sales for their company.For the Customers Customers will enjoy more the benefits Of safeguard soap if the company innovates or creates a new product. Customers will be informed on how Safeguard soap different from other soap. And make many purchase decisions easier. The customers will determine how advertisements real effect ones behavior. For the School Administration partial fulfillment of the requirements in the marketing research subject bath be use as a guide for undergrad students in their marketing research subject . Can be use for the library as a commendation. do the marketing department of the schooltime about promotional strategies. Make students more knowledgeable about the P Corporation. For the prox Researchers use this as a reference in conducting other research studies. Help future researchers to come up with give out recommendations. Use this as a tooth root of information about how media marketing influence Ones buying behavior. This study focuses on the consumers impression to Safeguard Germicidal soap advertisements, and how its media marketing influence the freshmen GET, CEDE, and CASE student of parvenu Era University.This research was conducted during the month of July to October 2014 at New Era University. The targeted group of respondents for this research are fe masculine and male freshmen students whose hebdomadary allowances may range below vitamin D to 1000 and above. The researchers choose the female and male freshmen students as the respondent. Since the respond ents are freshmen and young, theres an instant that they become un sensible to their hygiene. The researcher interests how these respondents become conscious and affect their buying behaviors.The researchers consider this do due to the level of lives of the respondents. This research considered the freshmen students of College of engineering Technology and College of Education, due to their very concentrated studies. These kind of students sometimes forgot to take care of their self, especially to their hygiene, that fact caught the attention of the researchers. This research considered also the students of College of Arts And Sciences. The researcher knows that the student in this college is practiced to care their hygiene, which also caught the attention of the researcher.