Final Thesis

The recognise in identifying the grocery storeing strength of forethought is its history. Being the first base in the market as a bactericidal cleanse is the foundation of its success. Procter and Gamble (P&G) has been consistent on its marketing strategy by rumoring the scratch through advertising, sales promotion and unexclusive relations as family grievous bodily harm and support saving hygienics habit among is consumers. forethought has been dominating the market for over 40 years. The Core Of its market as the muck of the Entire family gives the broader range of target market.Clinical tests learn that sentry duty reduces bacterial come up appear by 99. 3%. In 1 966 resistance goes international, and launches in the Philippines. like a shot theyre in 15 international markets and figuring The first of many another(prenominal) scientific studies proving the efficacy of rampart is published in 1967. In this groundbreaking study, interrogation showed that protec tion reduces skin infections by 44. For the rest of the decade, vindication continues to Outperform wind liquid ecstasys in the market with its unique combine of effective germ nourishion and mildness.In the sasss, protect transforms into the perfect bar goo to protect the whole family. Richer, Livelier Lather protection -? The perfect Family Soap with coconut oil. In 1 989 sustainment partnered with Philippine Association of medical checkup Technologists (PAMELA) for the first Hangdog Eng sentry go Methods Eng Kinshasa information Program. For more(prenominal) than 20 years, protect and PAMELA clear worked together to promote wellness and hygiene education mongo Filipino families. Together, they have taught infinite Filipinos the importance of hand washing to protect families from germs and diseases.In the sasss protect reaches more families than ever nearly the world as the brand is launched in international markets including China and Pakistan In 1 992 pr ecaution introduces its first Liquid antibacterial drug Soap. In 1966 Safeguard goes international, and launches in the Philippines. Today theyre in 15 international markets and counting By the sasss Safeguard mothers the largest anti-bacterial goo in the world with a steady pelt of innovations including Body Wash (2004), Liquid heap Soap (2010) and Hand Sanitized (201 1) Safeguard has been No. Soap brand in the Philippines for decades. Its brand promise of superior skin germ protection has kept families flushed and germ free for generations. But in 201 3, that position was under threat beca engross of changing consumer attitudes. The Filipinos triggers for scoopful were changing especi wholey those teenagers who ar prone to acne. They were no longer comfortable by simply protection. They argon face for a soap that will make out them beautiful as celebrities. So Safeguard created a invigorated product which is Safeguard Dermal soap that jockstraps teenagers gets rid Of it.But excursion from increase of hormones, dirt and pollution atomic number 18 to a fault ca custom of acne. So Safeguard created a brand-breaking parvenus service pore on hygiene risk. Family on adjudge partnered with media network, ABS-CB used real news to help both parents in protecting their family. This make them realize that using sentry go as skin germ protection is important. And gross sales grew by nearly $mm during the campaign, assist to sell an extra 14 one thousand million bars of Safeguard in adept six months. II STATEMENT OF THE line Nowadays there are so many diseases that spreading in this world.For us, health is one of the most important things. So we involve to protect our health and stop ourselves from viral diseases. However there are currently so many germicidal soaps. It is difficult to determine what is true from what is fake. To write out how media marketing affects the purchase behavior Of the consumers, We need to consider these problems. 1 What kind of soap the respondents are using mostly? 2 Where do misdirecters usually purchase Safeguard soap? 3 What do buyers esteem on the pricing of Safeguard soap? 4 What type of media marketing of Safeguard soap is the most effective to the buyers? giddy OBJECTIVES A GENERAL OBJECTIVE The intent of this look into is to identify the strength of Safeguard germicidal soap. And on how its media marketing mould the acquire behavior of selected GET, CEDE, and CASE freshmen scholarly persons of spick-and-span Era university. B SPECIFIC OBJECTIVES roll in the hay the opinions of consumers for the Safeguard soap according to its usage. write out where buyers usually purchase Safeguard soap. discern the opinions of consumers on the pricing of Safeguard soap. chi stande the most effective media marketing of Safeguard soap to the buyers.IV HYPOTHESIS There is no significant relation between the consumers and the media racketing of Safeguard germicidal soap in the buying behavi or. V CONCEPTUAL FRAMEWORK abstract framework is a type of median(a) theory that has the emf to connect all the aspects of inquiry to our inquiry. Conceptual frameworks give glueyness to our empirical inquiry. Because conceptual frameworks are potentially so close to empirical inquiry, they light upon different forms depending upon our research in our questions or problem.A research paradigm of the trance of safeguard soap media marketing in the buying behavior of selected freshmen students GET, CASE, CEDE in new era university was nationalized by the researcher to last the possible help will be provide by the researcher in the buying behavior of the selected freshmen in new era university. Through this we came up to potential output Due to health benefits of safeguard soap, costumers do purchase the product, Prizing of Safeguard soap is affordable for every consumer, Consumers can buy safeguard soap twice a month as they needed.Through this study, we will be able to underst and how Safeguard soap media marketing can influence teenagers when it comes to hygiene and how advertisements affect the youths buy decision. For the Company of Safeguard Soap Know how their advertisements affect their customers purchasing behavior. Know the possible action they can use against their competitors. Know what strategies they can use to attract loyal customers. Be an musical instrument of innovation for their new product. Make higher(prenominal) sales for their company.For the Customers Customers will enjoy more the benefits Of safeguard soap if the company innovates or creates a new product. Customers will be informed on how Safeguard soap different from other soap. And make many purchase decisions easier. The customers will determine how advertisements real effect ones behavior. For the School Administration partial fulfillment of the requirements in the marketing research subject bath be use as a guide for undergrad students in their marketing research subject . Can be use for the library as a commendation. do the marketing department of the schooltime about promotional strategies. Make students more knowledgeable about the P Corporation. For the prox Researchers use this as a reference in conducting other research studies. Help future researchers to come up with give out recommendations. Use this as a tooth root of information about how media marketing influence Ones buying behavior. This study focuses on the consumers impression to Safeguard Germicidal soap advertisements, and how its media marketing influence the freshmen GET, CEDE, and CASE student of parvenu Era University.This research was conducted during the month of July to October 2014 at New Era University. The targeted group of respondents for this research are fe masculine and male freshmen students whose hebdomadary allowances may range below vitamin D to 1000 and above. The researchers choose the female and male freshmen students as the respondent. Since the respond ents are freshmen and young, theres an instant that they become un sensible to their hygiene. The researcher interests how these respondents become conscious and affect their buying behaviors.The researchers consider this do due to the level of lives of the respondents. This research considered the freshmen students of College of engineering Technology and College of Education, due to their very concentrated studies. These kind of students sometimes forgot to take care of their self, especially to their hygiene, that fact caught the attention of the researchers. This research considered also the students of College of Arts And Sciences. The researcher knows that the student in this college is practiced to care their hygiene, which also caught the attention of the researcher.