International marketing Assignment Example | Topics and Well Written Essays - 2000 words - 1

International marketing - Assignment Example cereal particularly in the business market of Japan. With this concern, the features as well as the benefits of the product and the rationale for introducing the product to the target country i.e. Japan will be taken into concern. Moreover, the impact of the target country’s financial, trade sectors, political as well as other business environment, the presence of competitors in the target market and the promotional, pricing along with distribution decisions will also be discussed. Product- Features and Benefits The concerned product would be cereal and the target of Japan has been duly considered. The features as well the benefits of the product have been portrayed in the following discussion. Features-Cereals are certain kind of grasses that undergo cultivation processes for the purpose of making the product into an edible component. It consists of various edible components such as grain. Cereals contain affluent sources of various significant elements such as minerals, carb ohydrates, vitamins, fats, protein and oil. Cereals are mainly consumed in the form of wheat, rice, maize and millet (Culliney, 2012). Benefits-This product is responsible for delivering numerous health benefits to the people. Regular consumption of this particular product can prove to provide substantial supplements of energy. Also, this product is considered to offer highest amount of energy in comparison to any other sort of crop. And for this particular reason, this product can be duly considered ensuring the deliverance of higher health values to the individuals (Culliney, 2012). Description of the Target Country and the Rationale The target country would be Japan wherein the product of cereal is to be introduced for the purpose of conducting effective international marketing. The country will be familiarized with the consumption of cereals and various marketing strategies would be applied to make this product successful in the market of Japan. The rationale for introducing the product to the target country can be justified with reference to the fact that the individuals or the people of Japan do not consume much cereal as compared to that of meat and other food products. This can be one of the vital reasons for introducing the product in the target market of Japan with the intention of making the country to follow healthy food habits, so that the overall health of the people can be improved at large In this regard, it need to be highlighted that cereals are much cheaper in comparison with meat making the product to be eligible for introducing in the target market (Public Health England, 2013). Impact of the Country’s Economic and Trade Sectors as well as its Political, Legal, and Socio-Cultural Environment From the perspective of economic aspect, Japan is regarded as the world’s 3rd biggest economy which eventually made the country to be in a strong financial position. It can be apparently observed that the country has been actively involve d in marketing as well as distributing three primary food products that include oilseed product, cereal and meat. The country has a record of exporting products that ranges from snack foods to vehicles as well. In the year 2011, the exports of Japan stood at more than US$100 billion which is quiet impressive. In addition, the Gross Domestic Product (GDP) of